Readability

Seek and find Sentences too long? Find and eliminate conjunctions. Image by Surian Soosay

Search and destroy conjunctions

And, Or and So can increase sentence length Sentences too long? Use Microsoft Word's "find" function to search for conjunctions....

Let me see Lewis' jar of matches is worth 6,000 words. Image by Jeff Turner

Give numbers context

How can you help people see 6,000? When 6,000 power poles went down in New Orleans during a series of...

‘Dear Mother’

Write a letter to make your copy conversational "Good writers are visible just behind their words." — William Zinsser, author,...

Less is more

The longer your piece, the less readers will read Size does matter. The longer your story, the less of it...

<strong>Heavy reading</strong> Company CD&A sections should clearly provide readers information on how executives are compensated. Instead they require an advanced degree to decipher. <em>Image from Shutterstock</em>

CEO pay disclosures ‘like reading War and Peace’

Proxies long and mind-numbing Heavy reading Company CD&A sections should clearly provide readers information on how executives are compensated. Instead...

Why is clarity so important?

6 myths of complicated copy Why make copy clearer and more readable? Can you read me now? Complex messages are...

<strong>Can you read me now?</strong> People spend more time reading, read more completely and read more often messages that are easy to read. <em>Image from iStock.</em>

No. 1 way to increase readership

Make your message easier to read Making a publication "easy to read" is the No. 1 way to increase readership....

<strong>Keep it short</strong> Readers found longer stories hard to follow, too complicated and less relaxing to read in this study. <em>Image from Shutterstock </em>

How does story length affect readability?

Shorter stories 6% more readable — Readership Institute All things else being equal, readers would rather read a short piece...

Reach more
readers with
our writing tips

Never miss a tip!

Are you
ready to
make your
readers

love you?

We can’t wait to work with you!

Contact