Readability
What’s in a buzzword? Nothing.
If you’re writing about vertically integrated digital-media companies, stop typing Oh, how I miss the late, great Jargonator, the Gable...
Focus on one angle of the story
Single point, simple message You can’t cram size 10 hips into a size 4 skirt. And you can’t cram too...
Make your key point in writing
Use it as a headline, deck or nut graph Once you've found your focus and written your one-sentence story summary,...
Grammar and spell check double-check
Don't forget to use your brain, too Spel chekers, hoo neeeds em? — Alan James Bean, American astronaut ‘Ewe well sea...
What is the rule about splitting infinitives?
Is this approach still a grammar don’t? Splitting headaches Shakespeare split infinitives. Why can’t you? Image by janyask It may...
How to proofread like a pro
Rest, reformat, read aloud and review common errors By Chris Smith You spell-checked it, but that story still appeared with...
How to overcome jargon in writing
Use the words in your reader’s head, not the words in your head When Elizabeth Kolbert wrote about climate change...
How does jargon affect communication?
Gobbledygook makes you look less intelligent There may be a link between jargon and poor business performance, according to a...
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