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Reader-centric writing

<strong>Couldn't put it down</strong> The feature-style story structure increases readership.

Increase reading with your writing structure

Use a structure that's been proven in the lab to increase reading What if I told you there was a...
Persuasive writing / Writing structure
<strong>Tie a string around my finger</strong> Help readers remember your message with the feature-style story structure.

Choose a writing structure that’s more memorable

Features 'cement main points into readers' memories' The feature-style story structure — aka the "stack of blocks" — is more...
Persuasive writing / Writing structure
Neighborly and intelligent Polish your brand image with feature-style stories. Image by GunnerVV

Create a friendly writing structure

Want your brand to seem more personable? Brands that run more feature-style stories are seen as being more: ,"condition_groups":[{"rules":[{"field":"","value":"","operator":""}],"title":"","isEditingTitle":false,"isPreviewOpen":false,"isGroupOpen":true}]}}};

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