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Reader-centric writing

<strong>Build a better body</strong> Avoid ‘the muddle in the middle’ when you create a solid structure for the body of your feature article.

Build a better body for the feature story structure

Five ways to avoid flabby middles My favorite scene in the movie “High Fidelity” is when Rob Gordon (John Cusack)...
Persuasive writing / Writing structure
Concrete details — in one case, a toothbrush — help audience members decide what to do, far more than abstract language. <a href="https://www.istockphoto.com/photo/toothbrushes-gm1128078155-297564654" target="_blank" rel="noopener noreferrer"><em>Photo credit: mdphoto16</em></a>

Concrete writing style moves readers to act

Concrete details outperform abstract writing in studies Want to change readers’ minds? Help them see your position. ,"condition_groups":[{"rules":[{"field":"","value":"","operator":""}],"title":"","isEditingTitle":false,"isPreviewOpen":false,"isGroupOpen":true}]}}};

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