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<strong>Short and sweet</strong> Why write <em>employment</em> when you can write <em>jobs</em>? Save your readers processing time by choosing short words. <a href="https://www.shutterstock.com/image-photo/london-uk-june-28th-2018-word-1122939719" target="_blank" rel="noopener"><em>Image by chrisdorney</em></a>

What’s the best length of a word online?

The New York Times averages 4.9 characters An editor once counseled me to change all the instances of employment in...
Channels / Readability / Web / Word length
When it comes to getting the word out on your web page, what you take off the first screen is as important as what you put in. <em><a href="https://www.shutterstock.com/image-photo/designer-creating-prototype-mobile-application-testing-788466826" target="_blank" rel="noopener noreferrer">Image by JpegPhotographer</a></em>

Weed out your web page above the fold online

Don't bury your message under sharing buttons, bylines and chrome Web visitors spend 74% of their time on the first...
Channels / Web
<strong>Four's a charm</strong> To reach mobile visitors, get the gist of your message across in the first four elements of your web page.

Get content above the fold on mobile

Put the hot stuff up top with the 1-2-3-4 test Web visitors spend 74% of their time on the first...
Channels / Web
<strong>The world at a glance</strong> The BBC’s headlines encapsulate the world’s news in an average of 34 characters each.

Steal tricks from the world’s best online headlines

BBC’s heads are short, clear, front-loaded and context-free Who writes the world’s best web heads? The...
Channels / Web
<strong>Living color</strong> How can you get more clicks with link size, placement and color? <a href="https://www.istockphoto.com/photo/browsing-the-web-gm116248249-4926002" rel="noopener" target="_blank"><em>Image by adamkaz</em></a>

What’s the best link format?

5 ways to draw eyes, fingers Your most important links are calls to action, writes HubSpot’s Kyle James. So how...
Channels / Skim, scan, read / Web
how-to-write-a-link

How to write a link that’s the right length

Give visitors enough information to decide to click Think of links as the Goldilocks of microcontent: Some links are too...
Channels / Skim, scan, read / Web
<strong>Click here</strong> Good link text does more than increase your clickthrough rate. It also helps screen readers get the gist of your message by scanning.

Why writing links well is so important

Get clicked by writing good link text Users look for links on pages like puppies look for your best shoes....
Channels / Skim, scan, read / Web
<strong>Don’t let your head get cut off</strong> Write online headlines that don’t get cut off by Google, social, mobile screens — or your reader’s attention. <a href="https://www.istockphoto.com/photo/measuring-tape-in-hand-gm1022503142-274515323" target="_blank" rel="noopener noreferrer"><em>Image by berkay</em></a>

How to write short online headlines

Web heads must fit on mobile apps, more Not everyone wants to play, "What's the last word in the headline?"...
Channels / Skim, scan, read / Web
Make mine to go With more than 50% of your audience members engaging with your channels via smartphone, it's time to make your message mobile. Image by Gustavo Spindula

Mobile makeover for depression post

Communicator transforms piece for the small screen Make mine to go. Make mine to go With more...
Channels / Web
<strong>Hard copy</strong> Reading on a smartphone is tough, thanks to five major usability issues.

5 obstacles of mobile reading

Screen size, fat fingers and more Reading your web page on a smartphone is like reading War and Peace through...
Channels / Web
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