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<strong>Why you haiku?</strong> Haiku poetry cuts through the clutter of competing messages to get the message across. <a href="https://www.shutterstock.com/image-photo/summer-traditional-chinese-calligraphy-art-isolated-79194679" rel="noopener" target="_blank"><em>Image by elwynn</em></a>

How to write a haiku

Get the word out in 17 syllables Call it Curbside...
Storytelling / Wordplay
Image by aga7ta

How to find the etymology of a word

Express the spirit of your words by exploring their origins...
Storytelling / Wordplay
<strong>Alphabet scoop</strong> Acronyms can help people codify and remember your key ideas. <a href="https://www.istockphoto.com/photo/pop-art-font-letter-w-gm907007918-249929516" target="_blank" rel="noopener noreferrer"><em>Image by gorica</em></a>

Help people remember with acronyms

Create a mnemonic First there was FUBAR: F***ed Up Beyond...
Storytelling / Wordplay
<strong>It was the best of times; it was the worst of times</strong> Repeat and reverse, add <em>and</em> or <em>so</em> and other ways to bring balance to your message. <a href="https://www.shutterstock.com/image-photo/scales-stone-isolated-on-white-background-1350393596" rel="noopener" target="_blank"><em>Image by Oleksandr Lytvynenko</em></a>

3 ways to find balance, or parallelism

Take a tip from Charles Dickens Charles Dickens famously used...
Storytelling / Wordplay
<strong>Visual aids</strong> The way you present, or frame, statistics changes the way people — even experts — perceive them.[/caption]

What’s the effect of statistics in persuasive writing?

Reframe the data to improve decision-making People in one study...
Metaphor / Readability / Statistics
<strong>Apples to apples</strong> Find the numerical comparisons you need to help readers understand your stats.

Find data for writing descriptive statistics

How to hunt down numerical comparisons When I wrote an...
Storytelling
Concrete details — in one case, a toothbrush — help audience members decide what to do, far more than abstract language. <a href="https://www.istockphoto.com/photo/toothbrushes-gm1128078155-297564654" target="_blank" rel="noopener noreferrer"><em>Photo credit: mdphoto16</em></a>

Concrete writing style moves readers to act

Concrete details outperform abstract writing in studies Want to change...
Concrete details / Storytelling
<strong>Not another turkey!</strong> Here’s to putting the Ho Ho Ho into ho-hum holiday stories. <em><a href="https://www.shutterstock.com/image-photo/colorful-turkey-isolated-on-white-background-1466433359" target="_blank" rel="noopener noreferrer">Photo credit: Aksenova Natalya</a></em>

How to write in detail

Steal tips from these holiday messages Hey, we know. Thanksgiving...
Concrete details / Storytelling
<strong>Turn ideas into things</strong> Researchers found an almost one-to-one correlation between how concrete a passage was and how easy it was to understand. <a href="https://www.istockphoto.com/photo/grade-a-on-blackboard-with-copy-space-gm1125332872-295781724"><em>Photo credit: harunhalici</em></a>

Concrete images in writing boost understanding

There’s a 1:1 correlation between vivid descriptions and comprehension Three...
Concrete details / Storytelling
motivation-among-the-element-of-storytelling

Motivation an element of storytelling

Find your character’s ‘I wish’ song “Funny Girl” starts with...
Storytelling / Storytelling
Get in touch with your readers

Why description?

Read it; feel it Read the words coffee, camphor or...
Description / Storytelling
Turn populations into people

Turn populations into people

Help readers see a classroom of children Compare the impact...
Metaphor / Storytelling
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