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<strong>Give it time to grow</strong> Nurture your ideas by not working on your project. That’s the incubation stage of the 5-step creative process.

What’s incubation in creative process?

Take a walk, take a nap, take a break in...
AI writing / AI/Writing process
<strong>The right stuff</strong> Take a tip from the most creative people I know — The first step of bringing your idea to life is to search for resources. <a href="https://www.shutterstock.com/image-photo/woman-holding-turquoise-file-documents-on-2094103819" rel="noopener" target="_blank"><em>Image by New Africa</em></a>

Foraging comes 1st in the 5-step creative process

Gather raw material for your project The first of the...
AI/Writing process / Write Better, Easier, Faster
ChatGPT-prompts-for-writing

Try these 5 ChatGPT prompts for writing clearly

ChatGPT wrote this article. (Well, sort of …) I had...
AI writing / AI/Writing process
<strong>Feel stuck?</strong> Maybe you just need a better writing routine. <a href="https://www.shutterstock.com/es/image-photo/paper-ball-crumpled-sheet-free-hand-158553668" target="_blank" rel="noopener"><em>Image by somchai som</em></a>

How to overcome writer’s block

Work with, not against, your brain I don’t believe in...
AI/Writing process / Write Better, Easier, Faster
<strong>Think inside the box</strong> Just a handful of techniques accounted for all of the ideas behind 200 top performing ads, found a team of Israeli researchers. <a href="https://www.istockphoto.com/photo/man-empty-notes-on-finger-gm652222042-123961835" rel="noopener" target="_blank"><em>Image by reklamlar</em></a>

Creative templates outperform thinking outside the box

Templates more effective than brainstorming, free association Can creativity be...
AI/Writing process / Storytelling / Templates / Wordplay / Write Better, Easier, Faster
People remember information better when stories are organized according to well-known structures. That’s because those familiar structures fit into readers’ existing mental frameworks. <a href="https://www.shutterstock.com/image-photo/three-post-isolated-on-white-background-57228280" target="_blank" rel="noopener"><em>Image by Roxana Bashyrova</em></a>

Why use a story structure?

Plus: 18 writing templates to try People remember information better...
Storytelling / Storytelling / Templates
<strong>Just looking</strong> Firsthand observation brings your message to life. So go to the scene and observe. <a href="https://www.istockphoto.com/photo/young-woman-with-curly-hair-looking-through-binoculars-gm825159892-133809499" rel="noopener" target="_blank"><em>Image by Wavebreakmedia</em></a>

How to conduct observational research

Try WBHA, or writing by hanging around You’ve heard about...
AI/Writing process / Write Better, Easier, Faster
<strong>Just one</strong> Of course your message can branch out. But build it on a single foundation. <a href="https://www.shutterstock.com/es/image-photo/mans-hand-isolated-on-white-background-90174028" rel="noopener noreferrer" target="_blank"><em>Image by ninell</em></a>

Focus on one angle of the story

Single point, simple message You can’t cram size 10 hips...
AI/Writing process / Message length / Readability / Write Better, Easier, Faster
<strong>Point it out</strong> Use your one-sentence story angle in your piece. <a href="https://www.istockphoto.com/photo/kid-hand-pointing-with-index-finger-isolated-gm939627170-256900935" rel="noopener noreferrer" target="_blank"><em>Image by Prostock-Studio</em></a>

Make your key point in writing

Use it as a headline, deck or nut graph Once...
AI/Writing process / Message length / Readability / Write Better, Easier, Faster
<strong>Here’s an idea: Have a point!</strong> To find your story angle, focus on a single idea, summarize that idea in one sentence and use that sentence high in your story. <a href="https://www.shutterstock.com/image-photo/happy-woman-curly-hair-got-inspiration-2103309467" rel="noopener" target="_blank"><em>Image by Cast Of Thousands</em></a>

What is a story angle?

4 ways to find your focus My favorite scene in...
AI/Writing process / Write Better, Easier, Faster
<strong>Make it stick</strong> Keep your story angle or brand story short and sweet.

Squeeze the angle of a story into one sentence

Write it on a sticky note How do you squeeze...
AI/Writing process / Write Better, Easier, Faster
<strong>The right connection</strong> Analyzing and organizing information helps you see new connections — and primes your brain for the next step of the creative process. <a href="https://www.shutterstock.com/image-photo/japanese-businessman-who-draws-illustration-chart-1239592792" rel="noopener" target="_blank"><em>Image by kazuya goto</em></a>

Analyzing is the 2nd creative process step

Look for themes, holes, relationships, structure What’s the best way...
AI/Writing process / Write Better, Easier, Faster
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