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<strong>It was the best of times; it was the worst of times</strong> Repeat and reverse, add <em>and</em> or <em>so</em> and other ways to bring balance to your message. <a href="https://www.shutterstock.com/image-photo/scales-stone-isolated-on-white-background-1350393596" rel="noopener" target="_blank"><em>Image by Oleksandr Lytvynenko</em></a>

3 ways to find balance, or parallelism

Take a tip from Charles Dickens Charles Dickens famously used balance to introduce A Tale of Two Cities: It was...

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