line down white

Storytelling

Row Book Shape Decorative svg added to top
bring-power-to-your-points

Bring power to your points

Analogy sharpens your message When Gerald Ford assumed the presidency in the wake of Watergate, he wanted Americans to know...
analogy-makes-him-great

Analogy makes him great

Rob Kapilow makes Mozart meaningful through metaphor I don't know an adagio from an allegro. (Although I have been told...
metaphor-makes-the-difference

Metaphor makes the difference

Need your audience to 'get' your point? Use analogy "The rewards of learning how to handle metaphor go beyond a...
paint-concrete-word-pictures

Paint concrete word pictures

Name names; number numbers When it comes to interest and understanding, Countertop Gadgets are better than Domestic Devices. Use your...
<strong>Center piece</strong> To engage readers, start your story in the middle of the action. <em>Image from Shutterstock</em>

Begin in the middle for good story structure

Start your story in medias res You remember learning about in medias res (classical Latin for "into the middle things")...
all’s-well-that-ends-in-storytelling-structure

All’s well that ends in storytelling structure

Punch out your punch line The punch line of a story is like the punch line of a joke —...
Hero

The Mighty Metaphor

Karen Brooks brings the Portland dining scene to life The rumor that I moved to Portland, Ore., solely because of...
Image by

‘Don’t light your clothing on fire’

WCB-Alberta teaches safety through 'The Hunger Games' Some topics are hard to tackle. Brand guidelines, casual dress codes and safety,...
examples-prove-the-rule

Examples prove the rule

Illustrate your point with for instances You could say that in Cleopatra’s time, women had few legal rights. Or you...

Reach more
readers with
our writing tips

Never miss a tip!

Newsletter

Are you
ready to
make your
readers

We can’t wait to work with you!