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Storytelling

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<strong>Visual aids</strong> The way you present, or frame, statistics changes the way people — even experts — perceive them.[/caption]

What’s the effect of statistics in persuasive writing?

Reframe the data to improve decision-making People in one study rated a disease that kills 1,286 people out of every...
Metaphor / Readability / Statistics
<strong>Apples to apples</strong> Find the numerical comparisons you need to help readers understand your stats.

Find data for writing descriptive statistics

How to hunt down numerical comparisons When I wrote an annual report about charitable giving in Kansas City, I wanted...
Storytelling
Concrete details — in one case, a toothbrush — help audience members decide what to do, far more than abstract language. <a href="https://www.istockphoto.com/photo/toothbrushes-gm1128078155-297564654" target="_blank" rel="noopener noreferrer"><em>Photo credit: mdphoto16</em></a>

Concrete writing style moves readers to act

Concrete details outperform abstract writing in studies Want to change readers’ minds? Help them see your position. Concrete details —...
Concrete details / Storytelling
<strong>Not another turkey!</strong> Here’s to putting the Ho Ho Ho into ho-hum holiday stories. <em><a href="https://www.shutterstock.com/image-photo/colorful-turkey-isolated-on-white-background-1466433359" target="_blank" rel="noopener noreferrer">Photo credit: Aksenova Natalya</a></em>

How to write in detail

Steal tips from these holiday messages Hey, we know. Thanksgiving was so November 2015. But we couldn't resist sharing these...
Concrete details / Storytelling
<strong>Turn ideas into things</strong> Researchers found an almost one-to-one correlation between how concrete a passage was and how easy it was to understand. <a href="https://www.istockphoto.com/photo/grade-a-on-blackboard-with-copy-space-gm1125332872-295781724"><em>Photo credit: harunhalici</em></a>

Concrete images in writing boost understanding

There’s a 1:1 correlation between vivid descriptions and comprehension Three professors from Texas A&M University and the University of the...
Concrete details / Storytelling
motivation-among-the-element-of-storytelling

Motivation an element of storytelling

Find your character’s ‘I wish’ song “Funny Girl” starts with Barbara Streisand wishing to be a star. Make a wish...
Storytelling / Storytelling
Get in touch with your readers

Why description?

Read it; feel it Read the words coffee, camphor or eucalyptus, and the part of your brain most closely related...
Description / Storytelling
Turn populations into people

Turn populations into people

Help readers see a classroom of children Compare the impact of this statement …' “Each day, we lose 30 children...
Metaphor / Storytelling
<strong>Tell me a story</strong> How can you make the most of your best business stories? <em>Image from iStock</em>

A bear’s tale: Storytelling structure in action

3 steps to a great story Facts tell, stories sell. Tell me a story How can you make the most...
Storytelling / Storytelling
make-size-and-scale-visual

Make size and scale visual

How tiny is tiny? How huge is huge? How small is small? One-third the size of a ladybug? The size...
Metaphor / Storytelling
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