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Storytelling

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People remember information better when stories are organized according to well-known structures. That’s because those familiar structures fit into readers’ existing mental frameworks. <a href="https://www.shutterstock.com/image-photo/three-post-isolated-on-white-background-57228280" target="_blank" rel="noopener"><em>Image by Roxana Bashyrova</em></a>

Why use a story structure?

Plus: 18 writing templates to try People remember information better when stories are organized according to well-known structures. (Mandler and...
Storytelling / Storytelling / Templates
<strong>Devil in the details</strong> Get Snowball’s or Tubby’s or Frisky’s name. <a href="https://www.flickr.com/photos/47000103@N05/8161295976" rel="noopener" target="_blank"><em>Image by Charlie Stinchcomb</em></a>

How to interview a person for an article

‘Get the name of the dog’ and other ways to get creative material I still remember — more than a...
Storytelling / Storytelling
<strong>Better than a recording device</strong> To get great stories in the interview, find the desk-pounding, or aha!, moment. <a href="https://www.shutterstock.com/image-photo/microphone-on-white-background-close-view-606943184" rel="noopener" target="_blank"><em>Image by Dmytro Ostapenko</em></a>

How to interview for an article to get stories

How to find the aha! moment and other tools Call it an aha! moment: Better than a recording device To...
Storytelling / Storytelling
<strong>Needle in a haystack</strong> Breathe new life into a tired cliche by extending or otherwise playing with it. <a href="https://www.shutterstock.com/image-photo/closeup-needle-haystack-isolted-on-white-455618908" rel="noopener" target="_blank"><em>Image by Chones</em></a>

How to play with words in writing

Revive, resurrect or reimagine a cliché Call it a cliché makeover. Needle in a haystack Breathe new life into a...
Storytelling / Wordplay
<strong>In a twist</strong> Twist a list to develop plays with words. <a href="https://www.shutterstock.com/image-photo/female-asian-teenager-exercising-yoga-against-100509436" rel="noopener" target="_blank"><em>Image by ifong</em></a>

How to play with words

Twist a list to add humor to your message Long ago, on an episode of “The Colbert Report,” Stephen Colbert...
Storytelling / Wordplay
<strong>Play twister</strong> You’re just four steps away from a great twist of phrase. <a href="https://www.shutterstock.com/image-photo/childs-hands-on-twister-game-529461466" rel="noopener" target="_blank"><em>Image by IhorL</em></a>

How to write a pun

Four steps to crafting a twist of phrase Some people are natural-born phrase twisters. The rest of us will likely...
Storytelling / Wordplay
<strong>Short story</strong> Master short-form content for today’s attention spans.

How to write short-form storytelling

Cut a long story short In The Emperor of All Maladies, Siddhartha Mukherjee shares this tiny tale: Short story Master...
Storytelling / Storytelling
<strong>You must be joking</strong> Add humor to your message with jokes, self-deprecating humor and twists on lists. <a href="https://www.istockphoto.com/photo/banana-gm526542512-92593983" rel="noopener" target="_blank"><em>Image by your_photo</em></a>

How to write funny content

3 ways to incorporate humor into your writing Humor is one of the Top 3 reasons people share information, according...
Humor / Storytelling
<strong>Report for story</strong> The best way to find testimonials and other stories? Ask. <a href="https://www.istockphoto.com/photo/a-word-writing-text-showing-concept-of-whats-your-story-made-of-different-magazine-gm868718150-144926603" rel="noopener" target="_blank"><em>Image by Artur</em></a>

Every business has a story to tell

Find yours with an RFS (Request for Stories) How do you find awe-inspiring stories like these? Report for story The...
Storytelling / Storytelling
<strong>Use personal stories</strong> Share your subject’s own tales.

What is your brand story?

Share your subject matter expert’s own experiences When Thomas Reardon, M.D., president of the American Medical Association, spoke to the...
Storytelling / Storytelling
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