Metaphor
Make size and scale visual
How tiny is tiny? How huge is huge? How small is small? One-third the size of a ladybug? The size...
Give numbers context
How can you help people see 6,000? When 6,000 power poles went down in New Orleans during a series of...
Vital statistics
Add color and credibility to your copy with numbers Which personal finance story would draw you in? One that starts:...
Metaphor at work
6 reasons analogy is more persuasive than literal language Metaphor is more persuasive than literal language: It's been proven in...
Up close and personal
Metaphor creates intimacy, builds understanding People who read metaphors are more likely to understand what someone else is thinking. Close...
‘Save a guitar on car insurance’
Make messages vivid with metaphor Analogy makes your benefits more tantalizing by making them more tangible. So use metaphor and...
‘The wind made the reeds gossip’
Kindle your creativity All these years later, I'm still grateful for the Kindle app on my iPad. Bring to light...
Use metaphor, not modifiers
'This isn't dessert, it's a diabetic coma on a plate' "The thing about food writing is that there are only...
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