line down white

Concrete details

Row Book Shape Decorative svg added to top
Use concrete details in your press release lead

Use concrete details in your press release lead

Specifics sell products, services & ideas The internet coffee pot. Word of the year. The Dust Bowl. Details like these...
Channels / Concrete details / PR / Storytelling
Concrete details — in one case, a toothbrush — help audience members decide what to do, far more than abstract language. <a href="https://www.istockphoto.com/photo/toothbrushes-gm1128078155-297564654" target="_blank" rel="noopener noreferrer"><em>Photo credit: mdphoto16</em></a>

Concrete writing style moves readers to act

Concrete details outperform abstract writing in studies Want to change readers’ minds? Help them see your position. Concrete details —...
Concrete details / Storytelling
<strong>Not another turkey!</strong> Here’s to putting the Ho Ho Ho into ho-hum holiday stories. <em><a href="https://www.shutterstock.com/image-photo/colorful-turkey-isolated-on-white-background-1466433359" target="_blank" rel="noopener noreferrer">Photo credit: Aksenova Natalya</a></em>

How to write in detail

Steal tips from these holiday messages Hey, we know. Thanksgiving was so November 2015. But we couldn't resist sharing these...
Concrete details / Storytelling
<strong>Turn ideas into things</strong> Researchers found an almost one-to-one correlation between how concrete a passage was and how easy it was to understand. <a href="https://www.istockphoto.com/photo/grade-a-on-blackboard-with-copy-space-gm1125332872-295781724"><em>Photo credit: harunhalici</em></a>

Concrete images in writing boost understanding

There’s a 1:1 correlation between vivid descriptions and comprehension Three professors from Texas A&M University and the University of the...
Concrete details / Storytelling
paint-concrete-word-pictures

Paint concrete word pictures

Name names; number numbers When it comes to interest and understanding, Countertop Gadgets are better than Domestic Devices. Use your...
Concrete details / Storytelling
examples-prove-the-rule

Examples prove the rule

Illustrate your point with for instances You could say that in Cleopatra’s time, women had few legal rights. Or you...
Concrete details / Storytelling

Reach more
readers with
our writing tips

Never miss a tip!

Newsletter

Are you
ready to
make your
readers

love you?

We can’t wait to work with you!

Contact