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Word length

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<strong>What’s the buzz?</strong> Take a buzz saw to corporate buzzwords. <a href="https://www.shutterstock.com/image-photo/blank-black-signboard-shape-fuzzy-bubble-585898265" rel="noopener" target="_blank"><em>Image by nito</em></a>

What’s in a buzzword? Nothing.

If you’re writing about vertically integrated digital-media companies, stop typing Oh, how I miss the late, great Jargonator, the Gable...
Readability / Word length
<strong>Words have power, and short words are more powerful than long ones</strong> So stop stressing over the number of words you should hit in your blog post or other content, and start focusing on the number of characters in your words.

How to hit the best word length for blog posts, other content

Choose Anglo-Saxon words, write to ‘you’ & more More than 80 years of readability research demonstrate that short words are...
Readability / Word length
<strong>Short and sweet</strong> Why write <em>employment</em> when you can write <em>jobs</em>? Save your readers processing time by choosing short words. <a href="https://www.shutterstock.com/image-photo/london-uk-june-28th-2018-word-1122939719" target="_blank" rel="noopener"><em>Image by chrisdorney</em></a>

What’s the best length of a word online?

The New York Times averages 4.9 characters An editor once counseled me to change all the instances of employment in...
Channels / Readability / Web / Word length
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Why is clarity so important?

6 myths of complicated copy Why make copy clearer and more readable? Can you read me now? Complex messages are...
Readability / Word length

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