Statistics

<strong>Avoid statistics soup</strong> Use only the numbers that are necessary for the reader’s understanding.

Don’t do a data dump when writing statistics

Don’t make your readers’ eyes glaze over “Great clots of numbers dropped into a story with a steam shovel create...

<strong>Visual aids</strong> The way you present, or frame, statistics changes the way people — even experts — perceive them.[/caption]

What’s the effect of statistics in persuasive writing?

Reframe the data to improve decision-making People in one study rated a disease that kills 1,286 people out of every...

Let me see Lewis' jar of matches is worth 6,000 words. Image by Jeff Turner

Give numbers context

How can you help people see 6,000? When 6,000 power poles went down in New Orleans during a series of...

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