Message length
Get your story across in 120 seconds or less
5 steps to telling your story fast Journalists spend, on average, less than a minute reading news releases, according to...
Short-form digital content helps readers choose
Too many options paralyze people Here’s a famous story among persuasion researchers and Malcolm Gladwell fans: ...
Let’s get real
How much time will readers spend with your message? Talk about TMI: Your readers receive the data equivalent of 174...
Focus on one angle of the story
Single point, simple message You can’t cram size 10 hips into a size 4 skirt. And you can’t cram too...
Make your key point in writing
Use it as a headline, deck or nut graph Once you've found your focus and written your one-sentence story summary,...
What’s the best email newsletter length?
People average 51 seconds on newsletters The No. 1 advice email newsletter subscribers have for e-zine senders? Keep it short....
What closet tidying taught me about editing
Audition your words to go in, not out When Lynn Wylie, aka Best Sister Ever, sent me an Unfancy blog...
Less is more
The longer your piece, the less readers will read Size does matter. The longer your story, the less of it...
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