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Adjectives and adverbs

<strong>Too much fluff?</strong> Balance it with fact. <a href="https://www.shutterstock.com/image-photo/exclamation-mark-speech-bubble-isolated-on-1256358394" target="_blank" rel="noopener noreferrer"><em>Image by ChristianChan</em></a>

How to get the hyperbole out of your web page

Improve your fact-to-fluff ratio Readers are busy. Fluff takes space. Space takes time. So let’s cut the fluff and get on with...
Adjectives and adverbs / Channels / Readability / Web
<strong>Tick tock</strong> Readers may be killing time checking out your content on their smartphones. That doesn’t mean they want you to kill their time.

Stop wasting web visitors’ time with puffery, hype

Web visitors ‘get visibly angry’ at verbose sites Here's an interesting dichotomy: Killing time is the killer app for mobile...
Adjectives and adverbs / Channels / Readability / Web
<strong>Not so cool</strong> Adjectives and adverbs add bulk without content. Use specific nouns and verbs instead. <a href="https://www.shutterstock.com/image-photo/hype-time-concept-word-on-black-1770780299" target="_blank" rel="noopener noreferrer"><em>Image by valiantsin suprunovich</em></a>

Modifiers are ‘the great deceivers’

'The illusion of meaning without its substance' Modifiers are "the great deceivers," according to The Associated Press Guide to Good...
Adjectives and adverbs / Channels / PR / Readability
<strong>What's that you say?</strong> An Applewood-smoked-bacon burger by any other name would not taste as good.

When to use adverbs and adjectives

'Applewood-smoked bacon' just tastes better Turns out a Southwestern Tex-Mex salad by any other name would not taste as good....
Adjectives and adverbs / Readability
<strong>Cut the fluff online</strong> Everybody loves a fluffy chick. Nobody loves a fluffy web page. Cut the hyperbole online. <a href="https://www.shutterstock.com/image-photo/five-vintage-tin-signs-on-white-1889480902" target="_blank" rel="noopener noreferrer"><em>Image by zerbor</em></a>

Why cut the marketing fluff from your web page?

Hype reduces reading, sharing — even sales When "king of usability" Jakob Neilsen cut the fluff from a web page...
Adjectives and adverbs / Channels / Readability / Web

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