line down white

Email

Row Book Shape Decorative svg added to top
<strong>You’ve got mail</strong> In the battle for attention in the inbox, only the most relevant, valuable email newsletters and promotions will survive. <a href="https://www.shutterstock.com/pl/image-photo/dartsboard-bullseye-business-wear-552299530" rel="noopener noreferrer" target="_blank"><em>Image by Rawpixel.com</em></a>

Why write relevant email messages?

Irrelevant content No. 1 reason readers unsubscribe Talk about competition in the inbox: Today, organizations and individuals send and receive...
Channels /
<strong>What's in a name? </strong>Not much. Go beyond name-calling to tailor your message to your readers' best interests. <a href="https://www.shutterstock.com/image-photo/hello-name-tag-sticker-on-white-498007852" rel="noopener noreferrer" target="_blank"><em>Image by EHStockphoto</em></a>

3 email marketing personalization tips

Be careful using names When should you use subscribers' names in newsletters and email blasts? What's in a name? Not...
Channels /
<strong>Get clicked</strong> When reading emails on mobile, recipients click 40% less often, find it 48% harder to understand content and are more likely to unsubscribe. Now what?

How to write great mobile emails

Reach recipients on their smartphones It’s Americans’ No. 1 online activity. It’s the top sharing channel in the world. The...
Channels /
<strong>Nobody does it better</strong> Email remains the perfect complement to websites and social media, argues Jakob Nielsen. <em><a href="https://www.shutterstock.com/image-photo/smiling-black-young-man-glasses-holding-1296335626" target="_blank" rel="noopener noreferrer">Image by fizkes</a></em>

Why email newsletters are so valuable

They’re the best tool for supplementing websites You can't beat an e-zine for complementing a website, writes usability expert Jakob...
Channels /
<strong>Inbox is king</strong> “Email may well be your most productive marketing tool,” says HubSpot viral marketing scientist Dan Zarrella. <a href="https://www.shutterstock.com/image-photo/you-have-got-mail-95390650" target="_blank" rel="noopener noreferrer"><em>Image by rangizzz</em></a>

Why email marketing works [Statistics!]

It’s the No. 1 sharing channel in the world 4,300%. That's the average ROI on email marketing, according to the...
Channels /
Load More loader

Reach more
readers with
our writing tips

Never miss a tip!

Newsletter

Are you
ready to
make your
readers

love you?

We can’t wait to work with you!

Contact