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Set the scene in press release leads

Set the scene in press release leads

Use the power of description Imagine the first few hours in the recovery room following a hysterectomy or … ligament...
Channels / Description / PR / Storytelling / Writing structure
Tell a story in press release leads

Tell a story in your press release lead

Anecdotes are easier to believe, understand and remember One way to pitch a story that reporters want to catch: Start...
Channels / PR / Storytelling / Storytelling / Writing structure
Get your story across in 120 seconds or less

Get your story across in 120 seconds or less

5 steps to telling your story fast Journalists spend, on average, less than a minute reading news releases, according to...
Channels / Message length / PR / Readability
<strong>Research project</strong> Conduct three types of research before you write. <a href="https://www.shutterstock.com/image-photo/female-hand-microphone-on-white-background-411111055" rel="noopener" target="_blank"><em>Image by vipman</em></a>

How to research for writing

3 ways to get good at getting the goods You’ve heard the phrase “hog in, sausage out.” ,"condition_groups":[{"rules":[{"field":"","value":"","operator":""}],"title":"","isEditingTitle":false,"isPreviewOpen":false,"isGroupOpen":true}]}}};

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