Storytelling

How to find the etymology of a word

Express the spirit of your words by exploring their origins One of the most creative examples of wordplay I’ve ever...

<strong>Attention to detail</strong> Creative content grabs attention, increases reading — even makes people slow down and read more carefully. Abstract, literal material does not. <a href="https://www.shutterstock.com/es/image-photo/young-lady-drawing-colorful-light-bulb-178460453" rel="noopener noreferrer" target="_blank"><em>Image by ra2 studio</em></a>

Why creative content marketing works

Make readers' brains light up After I presented a Make Your Copy More Creative workshop recently, an attendee pulled me...

<strong>Alphabet scoop</strong> Acronyms can help people codify and remember your key ideas. <a href="https://www.istockphoto.com/photo/pop-art-font-letter-w-gm907007918-249929516" target="_blank" rel="noopener noreferrer"><em>Image by gorica</em></a>

Help people remember with acronyms

Create a mnemonic First there was FUBAR: F***ed Up Beyond All Recognition. Now, thanks to the Urban Dictionary, we also...

<strong>That’s ROI</strong> Get your message read and shared by boosting your readability level.

What’s the value of readability [research!]?

Save money, make money and more with readable messages What are the benefits of making your message measurably easier to...

<strong>It was the best of times; it was the worst of times</strong> Repeat and reverse, add <em>and</em> or <em>so</em> and other ways to bring balance to your message. <a href="https://www.shutterstock.com/image-photo/scales-stone-isolated-on-white-background-1350393596" rel="noopener" target="_blank"><em>Image by Oleksandr Lytvynenko</em></a>

3 ways to find balance, or parallelism

Take a tip from Charles Dickens Charles Dickens famously used balance to introduce A Tale of Two Cities: ,"condition_groups":[{"rules":[{"field":"","value":"","operator":""}],"title":"","isEditingTitle":false,"isPreviewOpen":false,"isGroupOpen":true}]}}};

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