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Wordplay

<strong>Try prompting </strong> “That means you will …” to get the information you need to turn features into benefits. <a href="https://www.istockphoto.com/photo/group-of-people-forming-a-question-mark-gm520224962-90892811" target="_blank" rel="noopener noreferrer"><em>Image by mattjeacock</em></a>

How to find benefits, not features

Ask these questions in the interview Having trouble finding reader benefits? Maybe you need to ask different questions. ,"condition_groups":[{"rules":[{"field":"","value":"","operator":""}],"title":"","isEditingTitle":false,"isPreviewOpen":false,"isGroupOpen":true}]}}};

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