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Writing structure

<strong>Make it stick</strong> Keep your story angle or brand story short and sweet.

Squeeze the angle of a story into one sentence

Write it on a sticky note How do you squeeze a big idea, more than 18 months of research and...
AI/Writing process / Write Better, Easier, Faster
<strong>The right connection</strong> Analyzing and organizing information helps you see new connections — and primes your brain for the next step of the creative process. <a href="https://www.shutterstock.com/image-photo/japanese-businessman-who-draws-illustration-chart-1239592792" rel="noopener" target="_blank"><em>Image by kazuya goto</em></a>

Analyzing is the 2nd creative process step

Look for themes, holes, relationships, structure What’s the best way to come up with great ideas? What are the thought...
AI/Writing process / Write Better, Easier, Faster
<strong>We can write what we can read</strong> What’s on your reading list? <a href="https://www.shutterstock.com/image-photo/portrait-reader-glasses-holding-book-looking-1709068501" rel="noopener" target="_blank"><em>Image by CarlosDavid</em></a>

Read like a writer, write like a reader

To become a better writer, read better writing When I entered first grade, I got a brand-new red text called...
AI/Writing process / Read to write / Write Better, Easier, Faster
<strong>Read this!</strong> To become a better writer, become a better reader. <a href="https://www.shutterstock.com/es/image-photo/content-african-woman-charming-smile-laughs-1186050244" rel="noopener" target="_blank"><em>Image by Cast Of Thousands</em></a>

How does reading help you become a better writer?

Find a mentor in your favorite communications I recently sent one of my email pals a plea for holiday reading...
AI/Writing process / Read to write / Write Better, Easier, Faster
<strong>Word from the wise</strong> Some say Winston Churchill saved the Western world with his words. So why not model your executive quotes after his? <a href="https://www.shutterstock.com/image-photo/united-kingdom-circa-1974-vintage-british-168386360" rel="noopener noreferrer" target="_blank"><em>Image by chrisdorney</em></a>

How to read like a writer

Make Churchill your muse for executive sound bites and more Edward R. Murrow said of Winston Churchill: “He mobilized the...
AI/Writing process / Read to write / Write Better, Easier, Faster
<strong>Don’t just read as a reader</strong>. Read as a writer. <a href="https://www.shutterstock.com/image-photo/smiling-black-young-man-glasses-holding-1296335626" rel="noopener" target="_blank"><em>Image by fizkes</em></a>

How do you read like a writer?

Read for technique, not just for information and entertainment Years ago, I ran across this passage Stephen Schiff wrote about...
AI/Writing process / Read to write / Write Better, Easier, Faster
<strong>Reverse-engineer it</strong> After reading good writing, you can improve your writing by figuring out how the writer wrote it. <a href="https://www.shutterstock.com/image-photo/asian-man-use-cellphone-283126391" rel="noopener" target="_blank"><em>Image by leungchopan</em></a>

To become a better writer you must read

Take it apart; put it back together In her memoir The Year of Magical Thinking, Joan Didion describes a moment...
AI/Writing process / Read to write / Write Better, Easier, Faster
‘Ewe well sea watt aye mien sum dais.’ <a href="https://www.shutterstock.com/image-photo/red-tick-sign-isolated-on-white-62591437" rel="noopener" target="_blank"><em>Image by phototastic</em></a>

Grammar and spell check double-check

Don't forget to use your brain, too Spel chekers, hoo neeeds em? — Alan James Bean, American astronaut ,"condition_groups":[{"rules":[{"field":"","value":"","operator":""}],"title":"","isEditingTitle":false,"isPreviewOpen":false,"isGroupOpen":true}]}}};

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