Two-thirds of email recipients open your email on their smartphones ...
When reading emails on their mobile devices, recipients:
Click 40% less often.
There go your click-through rates.
Are more likely to unsubscribe.
More than half of consumers have unsubscribed from emails that don’t work well on mobile.
Find it 48% harder to understand content.
That’s tough on conversions!
Email remains the world’s most powerful marketing channel — but only if it works.
So how do you make the most of this essential marketing channel?
In Ann Wylie’s email-marketing training, you’ll learn scientific, proven-in-the-lab techniques for writing emails and newsletters that get opened, read, clicked and acted upon.
“The clickthrough rate on our newsletter increased by 400% after I applied Ann’s suggestions for writing online headlines.”
— Jamie Porter
industry communications content editor,
Travel Oregon
Agenda
for this email-marketing training
In this email-marketing training, you’ll learn how to make email a powerful marketing tool that sells products, services, programs and ideas.
You’ll learn to write emails that:
Get opened.
Recipients look at four elements — not just the subject line — to decide whether to open or delete. Are you going beyond the subject line to boost your open rate? Or are you ignoring 75% of your chance to get seen?
Get read.
American professionals receive an average of 121 emails a day — per inbox (The Radicati Group). In this crowded environment, learn how to keep attention from subject line to sign-off.
Get understood.
Only 19% of people thoroughly read emails. The rest just look or skim. So how do you reach nonreaders? Learn to put your message where their eyes are with our simple test.
Get the word out.
Recipients spend, on average, 51 seconds reading newsletters and 11 seconds reading email marketing blasts. How long should your emails be? How long should your subject line, headline and lead be?
Outcomes from this email-marketing training
After this training, you and your team members will be able to:
Increase open rates with a cool — free! — online tool. (It’s better than AI!)
Boost click-throughs with one simple hack.
Avoid the spam filter when you understand the surprising top reason recipients mark your message spam.
Avoid the No. 1 reason people unsubscribe.
Choose the right template for your newsletter so it actually gets read. (Only a handful of newsletter templates really work, according to the Nielsen Norman Group’s research.)
“After using Ann’s headline-writing techniques, we’ve seen the clickthrough rate on our featured videos increase by 434% to 821%.”
— Cindy Javelet
communication coordinator, City of Arvada
|
Master Class Master Ann’s full system for email-marketing writing. |
Everything in this agenda | ✔︎ | ✔︎ | Five 2-hour sessions | Two 6-hour days |
|
Workshop Learn Ann’s full system for email-marketing writing. |
Everything in this agenda | ✔︎ | ✗ | Four 90-minute sessions | One 6-hour day |
|
Mini Master Class Master one topic. |
A single topic from this agenda | ✔︎ | ✔︎ | Two 90-minute sessions | Three-hour session, available at Ann’s full-day fee |
|
Webinar Learn one topic. |
A single topic from this agenda | ✔︎ | ✗ | One 90-minute session | 90-minute session, available at Ann’s full-day fee |
Add writing guidelines to any training.
Get everyone on the same page with written checklists and guidelines — all customized with before-and-after examples of your team’s work.
Bonus
Your team will see during class “how Ann would have written it.”
About your email-marketing trainer
Ann Wylie, CSP, works with communicators who want to reach more readers and helps organizations that need to get the word out.
Her workshops take her from Hollywood to Helsinki, helping communicators in organizations like Coca-Cola, Toyota and NASA polish their skills and find new inspiration for their work.
She helps organizations like FedEx, Sprint and the Mayo Clinic launch or revitalize their communication channels and produce more engaging messages.
Before starting her writing-training firm, Ann worked as a PR professional in a boutique PR firm, produced an internationally-award-winning employee communication channel for Hallmark Cards and served as editor of an executive magazine.
Ann’s work has earned more than 60 awards, including two International Association of Business Communicators’ Gold Quills — the Pulitzer Prizes of business communications.
Learn new writing tricks, trends and techniques
81% of ‘readers’ don’t read
Are you
ready to
make your
readers
We can’t wait to work with you!