What others say about ‘Think Like a Reader’
With Ann’s Think Like a Reader toolkit or Think Like a Reader workshop, you’ll soon be making your information relevant and valuable to your readers — just like these communication pros who have practiced Ann’s techniques:
“I never used to think like that — I would write about the feature, reporting just the news not the benefit. Now I’m taking the next step and thinking about what other people are going to benefit from and getting right to the point. The PR director at my company has been complimenting me on my writing, and several of my releases sparked interest with reporters. Bottom line: I’m getting more results from my work!”
— Elise A. Denmon, assistant director of public relations & assistant managing editor, Anthony J. Jannetti, Inc.
“A quick and easy way to improve your writing immediately. I was able to walk away with a simple shift in thinking that automatically changed the way I approach a piece.”
— Kyle Christopherson, Minnesota Supreme Court
“It worked! The people who attended are starting to let go of that old press release standard they teach in college and are embracing our more modern approach that has a better chance of being noticed by the trades.”
— Katye Long, public relations specialist, Credit Union National Association
“I keep Ann’s Think Like a Reader checklist on a clipboard between my keyboard and monitor at all times.”
— Nance Harris, ABC, vice president, member services, Nebraska Trucking Association
“If you think you know it all, you don’t. And even if you DO know it all, it is always helpful to be reminded. I’ve been doing PR for over 10 years and people like me are the ones most likely to stray from the path. Bottom line: remember your audience.”
— Jennifer Massaro, SupportSoft
“Watch your press release pickup improve dramatically with Ann’s techniques.”
— Marilyn D. Junkins, PR & Media Relations Marketing Communications, Datalogic Scanning, Inc.
“I guess over time I had forgotten to think like a reader. This was wonderful information to get me to experience a paradigm shift — to think about what the reader is interested in rather than what the company wants to relate.
“As communicators, sometimes we get wrapped up in worrying about the details that need to be included, rather than presenting information in a way that people will readily receive it. No matter how wonderful our details are, if people don’t read it, they (and we) don’t benefit. This teleseminar, and handout, helped me take a different approach to writing. Again, I’ve known this information, but over time I quit practicing it.”
— Justine W. Sutley, APR, director of Public Relations, Lafayette Parish School System
“Until you’ve grasped Ann Wylie’s writing techniques, you’re spending way too much time to get way too little effect.”
— Barbara Frank, chief operating officer, Lakeview Village
Want to bring Ann in for a workshop? Contact Ann directly.