Art of Storytelling toolkit

Master ‘the most powerful form of human communication’

Art of Storytelling description

Storytelling is the most powerful form of human communication, according to Peg Neuhauser, author of Corporate Legends and Lore. Indeed, stories can help you:

• Enhance credibility
• Improve readership
• Make your message go viral
• Communicate complex ideas
• Get and keep reader attention
• Sell your products, services and ideas
• Bring your mission, vision and values to life
• Help people remember your message longer

How to tell a story
Now you can tap the power of storytelling quickly and easily with Ann Wylie’s Art of the Storytelling toolkit. You’ll learn:

• Fifteen ways to get people to bring you their stories
• How communicators at Coca-Cola, FedEx, Sears, American Century, Walgreens, The Gallup Organization, USAA and other organizations find stories to illustrate their points
• What you must not do at the beginning of your anecdote
• How to model your own winning story using excerpts from more than 20 organizational communications stories
• Five places to look for stories
• How to reframe the five journalistic W’s — who, what, when, where, why and how — to tell a story instead of just cranking out another boring inverted pyramid
• A quick, easy-to-use template for building an anecdote
• Eight ways to get the information you need to craft an attention-grabbing narrative
• The secret to organizing your material into a powerful story
• The six essential elements every narrative needs
• The key benefits of storytelling. (Use this list to sell your management on the importance of using anecdotes and narrative pieces)
• How to use stories to build and nurture a corporate culture, polish your leadership image, and communicate your mission, vision and values

Offline ordering options

Serious about developing your skills? Get Ann’s Power Pack and save!

Bring Ann In for an Art of Storytelling workshop. (Learn more.)

Customer reviews for Art of Storytelling toolkit

“Page after page of Ann’s Storytelling toolkit is filled with wonderfully written, practical tips, tricks and examples that already have improved my stories and that will improve yours. If the communicator’s job is to make the important interesting, Ann’s toolkit is the resource to show you the way.”

— Rich Barger, chief curmudgeon, CornerBarPR

Find out what others say about The Art of the Storyteller

Offline ordering options

Serious about developing your skills? Get Ann’s Power Pack and save!

Bring Ann In for an Art of Storytelling workshop. (Learn more.)

Art of Storytelling toolkit details

The Art of Storytelling toolkit is a collection of ready-to-use tools to jump-start your storytelling skills. You’ll receive Art of Storytelling:

• Audio workshop and guide — you’ll be able to “attend” a one-hour workshop sharing how to apply the key elements of The Art of Storytelling system.
• Manual — 72 pages packed with storytelling tips, tricks and tools. Use this information to reinforce the skills you learn in the audio workshop. Plus: You’ll get pages and pages of additional techniques and resources that just wouldn’t fit into the workshop.
• Cheat sheet of formulas and checklists — all the action steps of The Art of Storytelling toolkit on one sheet of paper. Keep this checklist by your computer to use on every piece you write and edit. Our clients tell us that this job aid is one of the most valuable tools they use for applying new skills to their daily writing.

Now you can get all the tools in The Art of the Storyteller toolkit for the special introductory price of just $127.

Offline ordering options

Serious about developing your skills? Get Ann’s Power Pack and save!

Bring Ann In for an Art of Storytelling workshop. (Learn more.)