Create a look that’s attractive and easy to read
Ann Wylie (Author)
What’s included:
- Everything Editors Need to Know
About Design handbook –
Digital learning tool (PDF).
| Manual: | $17.50 | Buy Now |
| Rev Up Readership members: | $14.75 | Buy Now |
| Members save: | $2.75 | (16%) |
| Offline ordering options | ||
Everything Editors Need to Know About Design handbook description
You’ll learn:
- Ninety-four design rules that will help you increase readership
- How to work with your designer: a six-step system for developing a relationship that makes you (and your publication) look good
- When you’re the art director: a primer on layout and design that will help even untrained designers develop professional looking pieces
- When you must use a sans-serif typeface (and when you must avoid it)
- How many words can you run in italic type without hindering readership? In all caps? Bold? Reverse?
- How the typeface you use can mirror — or change — your meaning
- Easy rules for choosing type size in headlines, decks and text
- How to test your design for columns that are too wide or narrow (either one can stall readership)
- How color can distract the reader from the most significant story
- The most readable color combination for ink and paper
- How to take advantage of readers’ natural eye path — and where to put the element you don’t want them to miss
- How big should your flag be to get attention without overwhelming other content?
- The best ratio of text to art on an opening spread
- Three solutions when you can’t get good photos in-house
- How to know when it’s time to use a chart, which kind of chart to choose and what you must read before you produce or even assign your next infographic
Buy now | Offline ordering options
Serious about developing your skills? Get Ann’s Power Pack and save!
Bring Ann In for the Everything Editors Need to Know About Design workshop.
Learning tool details
Digital learning tool (PDF). Get your order today — and pay no shipping — when you download this digital learning tool. U.S. $17.50
Buy now | Offline ordering options
Serious about developing your skills? Get Ann’s Power Pack and save!
Bring Ann In for the Everything Editors Need to Know About Design handbook workshop.
