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How to research a blog post, article, more
Get good at getting the goods
Research project: How do you find relevant material for blog posts, web pages, intranet articles and e-zines?
Manage the conversation in interviews
Ask When questions & other tools
Find the moment of truth: For compelling corporate storytelling, find the desk-pounding, or ah-ha, moment.
Name names, number numbers
Devil in the details: Get Snowball’s or Tubby’s or Frisky’s name.
See the story in action with observational research
Try WBHA, or writing by hanging around
Just looking: Firsthand observation brings your message to life. So go to the scene and observe.
More on the research for blogs, articles, more
What writers and others say
“Jumping to conclusions is not half as good an exercise as digging for facts.” — Anonymous