Conduct background research, interviews & observational research
How to research a blog post, article, more | |
 | How to research for blog posts, articles Get good at getting the goods Research project: How do you find relevant material for blog posts, web pages, intranet articles and e-zines? |
Manage the conversation in interviews | |
 | Find the aha! moment for storytelling Ask When questions & other tools Find the moment of truth: For compelling corporate storytelling, find the desk-pounding, or ah-ha, moment. |
 | Name names, number numbers Devil in the details: Get Snowball’s or Tubby’s or Frisky’s name. |
See the story in action with observational research | |
 | How to conduct observational research Try WBHA, or writing by hanging around Just looking: Firsthand observation brings your message to life. So go to the scene and observe. |
More on the research for blogs, articles, more | |
 | What writers and others say “Jumping to conclusions is not half as good an exercise as digging for facts.” — Anonymous |