Web visitors spend 74% of their time on the first two mobile screens
How to get key content above the fold
Don’t bury your message under sharing buttons, bylines and chrome
When it comes to getting the word out on your web page, what you take off the first screen is as important as what you put in.
Front-load web content
Get to the point faster by putting the topic up top
Focus on the front: Make it easier for readers — and Google — to understand your headline when you put topic words in the first 11 characters.
More on above-the-fold content
What writers & others say
“Instant gratification takes too long.” — Carrie Fisher, late American actress and writer