Why corporate writing?

Too much to read, too little time to read it

Why corporate writing?

Do the math People receive the data equivalent of 174 newspapers, ads included, every single day. Yet they spend just 48 minutes a day reading for work and just 19 minutes a day reading for fun. Plus, they’re not all that great at reading. How much attention is your message getting? Image from Shutterstock.

 Information overload: Don’t drown them

Information overload: Don’t drown them

Cut through the competition

Drowning in data: Your readers receive the equivalent of 174 newspapers a day. How can your message compete?


 Literacy rates: Read ’em and weep

Literacy rates: Read ’em and weep

18% of U.S. adults have below-basic reading skills

Going down: Literacy rates around the world are low and getting lower. Are you smart enough to write for a fifth grader?


 How much time do people spend reading?

How much time do people spend reading?

Americans spend 16.5 minutes a day reading for fun

Tick tock: People spend 48 minutes a day reading for work — less than 17 minutes a day reading for fun. How much time are they devoting to your message?


 Is the juice worth the squeeze?

Is the juice worth the squeeze?

Fraction of Selection model shows how readers choose what to read

Is it juicy? Good for me? Easy? Increase your chances that readers will read your message with Wilbur Schramm’s Fraction of Selection model.


Free writing tips
  • Get tips, tricks & trends for Catching Your Readers
  • Learn to write better, easier & faster
  • Discover proven-in-the-lab writing techniques