December 18, 2017

Quotes on tipsheets

What writers & others say

“Blog like you are the best trade magazine in your industry.”
— Kipp Bodnar, inbound marketing manager, Hubspot

“People don’t want information. They want epiphanies.”
— Sam Horn, author, POP! Stand Out In Any Crowd

“Don’t read it. Use it.”
— Motto of Investor’s Business Daily

“Our readers don’t want to just read stories. What they really want is a big button they can push that says, ‘Solve my problem.’ It’s up to us to be the button.”
— Brian J. O’Connor, editor at Bankrate.com

“News you can use”
— Motto of U.S. News & World Report

Offer news they can use to live their lives better.
— Ann Wylie, writing coach
  • Create Content Marketing Pieces That Almost Write Themselves

    Here’s the bad news: The story structure you’re using now probably isn’t helping you reach readers online. But there’s another structure that does draw readers into your message, pull them further through the piece and leave a lasting impression. Not only does it delight readers, but it makes the job of organizing webpages, blog posts and content marketing pieces a breeze.

    Get Clicked, Read, Shared & Liked - Ann Wylie’s Social media-writing workshop on Feb. 6-7, 2018 in Los AngelesAt Get Clicked, Read, Liked and Shared — a two-day social media-writing Master Class on Feb. 6-7, 2018 in Los Angeles — you’ll learn a six-step structure that reaches readers online and in print. Specifically, you’ll learn how to:

    • Fill in the blanks to craft the best survey story you’ve ever written.
    • Use a simple template for crafting a tipsheet that almost writes itself.
    • Model the masters to a great listicle: It’s easy with our annotated example.
    • Three elements of a great lead — and five leads to avoid.
    • Five ways to avoid the “muddle in the middle”.
    • A three-step test for ending with a bang.

    Learn more about the Master Class.

    Register for Get Clicked, Read, Shared & Liked - Ann Wylie’s Social media-writing workshop on Feb. 6-7, 2018 in Los Angeles


    Browse all upcoming Master Classes.

    Would you like to hold an in-house Get Clicked, Read, Shared & Liked workshop? Contact Ann directly.


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