Why features?

The research is in, and the pyramid lost

Why features?

Writers say, “We write in the inverted pyramid because readers cut us off after the first paragraph.” But new research shows that readers say, “We cut you off after the first paragraph, because you write in the inverted pyramid.” Image by Samuel Zeller

Combat Fatigue

Combat fatigue

Are you using a 150-year-old story format?


Hey Neighbor!

Hey, neighbor!

Want your brand to seem more personable?


One To Remember

One to remember

Features ‘cement main points into readers’ memories’


Read All About It

Read all about it

Use a structure that’s been proven to increase reading


Think Outside The Pyramid

Think outside the pyramid

The traditional news structure fails readers


Thank You For Sharing

Thank you for sharing

Features go viral more often, says Reuters Institute


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