How to construct a feature-style story

See the structure in action in PR, marketing, blog posts, more

How to construct a feature-style story

Going up! Here’s how to build a feature-style story that will boost readership, reading and joy. Image by Randy Fath

Organize a feature: beginning, middle & end

 Feature-style story form easy as 1-2-3

Feature-style story form easy as 1-2-3

Strathcona County masters ‘stack of boxes’ structure

Feature-style story structure is simple: Just stack three boxes.

PR features: Get the word out in releases

 doctors-orders-make-it-a-feature-release

Doctor’s orders: Make it a feature release

American Academy of Family Physicians finds a cure for the pyramid

RX for engagement: Add color and interest to your message with a feature release.

Internal comms features: Employee love ’em

 ‘From Tina Turner to Taylor Swift’

‘From Tina Turner to Taylor Swift’

Feature structure brings tedious employee comm topics to life

Add some sparkle to your story: Concrete details make messages more colorful.


Sensus goes to the science museum

Sensus goes to the science museum

Use the feature structure for emailed invitations

Midnight at the museum: Focus on what people will be able to do at your event, not on the event itself.


 Opioid crisis goes beyond the inverted pyramid

Opioid crisis goes beyond the inverted pyramid

WCB-Alberta uses feature structure to discuss addiction

Marketing features: three easy pieces

 Romance meets finance in this feature

Romance meets finance in this feature

Northern Trust goes beyond the pyramid to talk May-December marriages

New image, caption: Couples learn how to handle special financial challenges in this marketing magazine feature.


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