Story structure: How to organize messages

Triangles, boxes and more — oh, my!

Story structure: How to organize messages

The shape of things “Prose is architecture,” wrote Ernest Hemingway. “It’s not interior design.” Which structure would make the best foundation for your argument? Image by Drew Graham

Why story structure

Why story structure?

It’s one of the 4 components of readability

Master plan: Help readers understand your message better, remember it longer and enjoy it more with the right organizing scheme.


Feature structure just takes 3 boxes

Feature structure just takes 3 boxes

Proven in the lab to increase reading, satisfaction

Easy as 1, 2, 3 The “stacked boxes” approach of the feature-style story structure increased the number of readers by 300% and the amount of time spent reading by 520%, according to an A/B test by Alex Turnbull and the Groove HQ.


Other structures go beyond news & features

Other structures go beyond news & features

Have you tried hourglasses, spirals or oranges?

Beyond the pyramid: Sometimes the news pyramid and feature-style boxes aren’t enough. Here are some other structures to try.


Quotes on story structure

Quotes on story structure

What writers & others say

“Men die because they cannot join the beginning to the end.” — Alcmeon of Croton, philosopher and teacher in the Pythagorean school.

Get more tips on story structure writing tips on Rev Up Readership.


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