Quotes on SEO

What writers & others say

Quotes on SEO


“Google follows people.”
— Glen Allsopp, founder, ViperChill

“Google share: The amount of real estate one gets on the first page of a Google search. ‘If we name our site ‘harvest,’ we won’t get enough Google share.'”
— BuzzWhack

“SEO is like acupuncture and homeopathy: It works even if you don’t know how or why.”
— Tad Chef, SEO 2.0 consultant

“Trying to increase sales simply by driving more traffic to a website with a poor customer conversion is like trying to keep a leaky bucket full by adding more water instead of plugging the holes.”
— Bryan Eisenberg, marketing speaker and best-selling author

“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.”
— Jeff Eisenberg, marketing speaker and best-selling author

“SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.”
— Duane Forrester, senior program manager of SEO for Microsoft

“Optimize or die.”
— David George, author of The ABC of SEO

Quotes on SEO


“Search Engine Optimization is a three-cornered fight. You are up against the search engines (although it is better to think of it as a partnership) and their rocket scientists who are continually tweaking algorithms and dreaming up new ways of ranking pages and you are in competition with other websites that are targeting the same or overlapping keywords.”
— David George, author of The ABC of SEO

“Doing social media without SEO is like pouring water into a sandcastle moat. It looks good and feels good for a minute but has little enduring benefit.”
— Josepf Haslam, senior director social SEO display advertising & agency marketing, Education Dynamics

“SEO gets the visitor to the door. It’s up to your site’s content to welcome and retain that visitor.”
— John I. Jerkovic, author of SEO Warrior

“SEO is an ongoing project, not set-it-and-forget-it.”
— Rebecca Lieb, author of The Truth About SEO

“My rule of thumb is to build a website for a user, not for a spider.”
— Dave Naylor, SEO expert

“Think of SEO this way: If a customer-focused content marketing program is the sandwich, then SEO is the mayonnaise. It touches nearly everything and enhances the overall flavor of the sandwich, but on its own, it’s not very appetizing.”
— Lee Odden, CEO, TopRank Marketing

Quotes on SEO


“Social may be sexy, but search still pays the bills.”
— Tom Pick, B2B digital marketing consultant, Webbiquity

“Google only loves you when everyone else loves you first.”
— Wendy Piersall of sparkplugging.com

“Search engine optimizers are the future’s most successful real estate tycoons. Our formidable capabilities have provided us with an incredible opportunity to gather great viewers at an inexpensive cost.”
— Brian Provost of Scoreboard Media Group

“SEO isn’t about gaming the system anymore; it’s about learning how to play by the rules.”
— Jordan Teicher, editor in chief, Contently

“The success of a page should be measured by one criteria: Does the visitor do what you want them to do?”
— Aaron Wall of SEObook.com

“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.”
— Jill Whalen, former CEO, High Rankings
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