SEO for writers

Help Google find you

SEO for writers

Search me Write copy that’s optimized for humans as well as Google. Image from iStock

How do I find keywords, search terms?

 Long-tail keywords lift SEO results

Long-tail keywords lift SEO results

Help visitors find precisely what they want

Make heads of long tails: Most people use three or more keywords in their searches. Long-tail keywords help them find what they’re looking for.


How to do SEO for voice search

How to do SEO for voice search

Optimize for Alexa, Siri

Optimize for voice search: Half of all searches will be via voice by 2020, according to comScore. Are your webpages, posts and other pieces optimized for voice?

Where to place keywords for SEO

Where to put SEO keywords

Where to put SEO keywords

Add search terms to page titles, more

The right words in the right place: Put keywords in metatags, “above the fold” in pages and posts.


How to write SEO headlines

How to write SEO headlines

Optimize for Google and humans

Google it: Put a single keyword in your headline to increase your search engine results page ranking.


 What would Google do?

What would Google do?

Steal 4 SEO tips from the search giant’s own releases

WWGD? Look to the search engine’s own releases to find out.

Links for SEO: Inbound links, backlinks and nofollow links

How to write links for news releases

How to write links for news releases

Create nofollow links, anchor links

How many links per page for SEO? Link early, but not often, in news releases.


 Quotes on SEO

Quotes on SEO

What writers & others say

“Google follows people.” — Glen Allsopp, founder, ViperChill


Quotes on SEO for releases

Quotes on SEO for releases

What writers & others say

“Forget that unique, sophisticated term your marketing folks cooked up. After all, how many people would look for ‘custom designed sports footwear when ‘running shoes’ would suffice?” — Barbara Krause, vice president of corporate communications at Krause Taylor & Associates


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