Quotes on PR writing

What writers & others say

Quotes on PR writing

“If I only had two dollars left I would spend one dollar on PR.” — Bill Gates, founder of Microsoft. Image by Thought Catalog

“Some are born great, some achieve greatness, and some hire public relations officers.”
— Daniel J. Boorstin, American social historian and educator

“Doctors lose their licenses. Drunk drivers get cited in the local papers. Speeders get tickets. Wild pitchers get pulled from the baseball game. Pedophiles must post signs warning the public of their past crimes. Why shouldn’t grossly careless or incompetent PR people be lined up, exposed, and punished, too?”
— Brenda Clevenger, ABC, co-founder of CornerBarPR

“Frankly, I consider ‘PR quality’ an oxymoron.”
— Christa Degnan of PC Week, in a Softletter survey of media about the quality of PR writing

“I get calls from PR groups who can’t even pronounce the company name much less discuss the technology.”
— Alexis dePlanque, META Group

“If I only had two dollars left I would spend one dollar on PR.”
— Bill Gates, founder of Microsoft

“Every once in a while I’ll sit down with a jug of Jack Daniels and a bottle of Advil and dig through old press releases to see if PR agencies have learned how to write.”
— Mark Ragan, president, Ragan Communications

“Bad writing among PR agencies is the one thing in this world we can count on. Ice caps may melt. Sunnis and Shia may one day make peace. But PR agencies will continue to bill their hapless clients for thousands of press releases that no one on the planet could possibly comprehend.”
— Mark Ragan, president, Ragan Communications

“PR writing is so horribly consistent — or consistently horrible — that agencies even have a template for it.”
— Mark Ragan, president, Ragan Communications

“None of the kids hired by the agencies and billed out at $150 an hour have the slightest idea what they’re writing about. They don’t understand the product or the client. They have no background in the industry, and they never learned how to write in college.”
— Mark Ragan, president, Ragan Communications

“One of the top two abilities lacking in entry-level PR pros: strong writing skills.”
— WorkInPR survey

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