Tight PR pieces

Measurably boost readability with targets, tips & tools

Tight PR pieces

If your lead is too long, Google News might reject it. If it’s too short, Google News will reject it. So how long is too long — for releases, leads and more?

The 1-minute news release

The 1-minute news release

Can you get your story across in 200 words?

Gone in 60 seconds: If your release is longer than 200 words, seven out of 10 journalists won’t finish.


Keep your pitch to the point

Keep your pitch to the point

Limit it to 150 words or so

Keep your PR piece short: Don’t include all known knowledge.


Release leads: 25 words or less

Release leads: 25 words or less

Get to the point faster

They snooze, you lose: “If the copy doesn’t excite me within 20 words, I won’t read the rest of it,” says one editor.


Punch out paragraphs in PR

Punch out paragraphs in PR

Take a tip from the Times and keep them short

Give your PR paragraphs punch: Make them short and inviting.


Talk it out

Talk it out

Run the ‘Hey, did you hear?’ test

Hey, did you hear? Is your tone conversational? Then you’re on the right track.


 Quotes on tight PR pieces

Quotes on tight PR pieces

What writers and others say

“There’s too much time spent trying to bamboozle us with flowery marketing-babble instead of cutting to the chase and saying just why this should be important to readers.” — Charles Cooper of Ziff Davis in a Softletter survey of media about the quality of PR writing.


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