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Develop stories that media outlets want to run
Some 55% to 97% of all releases sent to media outlets are never used, according to Dennis L. Wilcox and Lawrence W. Nolte’s Public Relations Writing and Media Techniques.
So how can you create PR pieces that are among the 3% to 45% of those that actually get the word out?
Put your PR pieces among the 3% to 45% that actually get the word out.
At NOT Your Father's News Release — your team members will learn how to think like a reporter to develop story angles that readers want to read (and that journalists and bloggers want to run). Specifically, you’ll learn how to: