Display copy for releases

Reach flippers, skimmers and other nonreaders with display copy

Display copy for releases

67% of media audiences skim — they don’t read — news online, according to a survey by Harris Interactive Poll. Reach flippers, skimmers and other nonreaders through display copy.

Headlines for releases

Headlines for releases

Grab reader attention

It’s the most important real estate on the page. It’s what journalists (and readers) see first. It gets more Google juice than other copy. Use best practices for news release headlines.


Decks for releases

Decks for releases

Summarize the big idea

Don’t drop the deck It’s the best-read element on a webpage, according to Poynter Institute research. If you want readers to learn something, put it in the deck.


Bullets for releases?

Bullets for releases?

Yes, please, say journalists in one study

Where’s the story? Don’t make reporters dig through dense type to find the news. Break up releases to make them easier to skim.


Visuals for releases

Visuals for releases

Looks do matter

Images dictate content for 41% of journalists. Here’s how to make your images more effective.



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