January 17, 2018

Avoid PR 101 releases

Are you getting the word out?

Avoid PR 101 releases

Too many PR pros are still writing the same release they learned in PR 101. But the tools we picked up when we were 19 aren’t going to help us compete in the sophisticated 21st-century media landscape.

Why avoid PR 101 releases?

Make it a benefits release

Make it a feature release

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