Quotes on Anatomy of a News Release

What writers & others say

Quotes on Anatomy of a News Release

“Only two things will survive global warming: cockroaches and boilerplates.” — Ann Wylie, writing coach. Image by Gabriel Matula

“I receive dozens of pitches every week on new gadgets, websites and web services. Each reads pretty much the same way. The e-mail starts with ‘Hi Amber, I hope this finds you well’ followed by four or five paragraphs that are copied and pasted from a traditional press release. These all end up in my trash.”
— Amber MacArthur, technology reporter

“Only two things will survive global warming: cockroaches and boilerplates.”
— Ann Wylie, writing coach

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