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Turn lame-ass quotes into scintillating sound bites
Half of reporters complain that quotes in releases don’t sound natural, according to a 2014 Greentarget survey. Maybe that’s why 78% of them don’t regularly use quotes from releases.
No wonder! As one of my clients says, “Quotes in news releases sound like the teacher in a Charlie Brown cartoon: ‘Wah wah wah wah.’”
Transform your quotations from bleh to brilliant.
At NOT Your Father's News Release — you’ll learn how to transform your quotations from bleh to brilliant. Specifically, you’ll learn how to: