“The more you say briefly, the better the sound bite.”
— Rick Frishman, author, publisher and speaker
“There’s a lot of blowhards in the political process, you know, a lot of hot-air artists, people who have got something fancy to say.”
— then-President George W. Bush
“Even a lame quote will sound better if it’s brief.”
— Jim Ylisela Jr., principle at Duff Media Partners
“Remember the old restaurant joke, ‘The food there is terrible, and they give you such small portions.’ The corporate corollary: ‘The quotes never say anything, and they take so long to say it.’”
— Mark Ragan, CEO, Lawrence Ragan Communications
“What are the proper proportions of a maxim? A minimum of sound to a maximum of sense.”
— Mark Twain, American author and wit
Think Like a Reader
Want to learn more techniques for writing copy that grabs reader attention and moves readers to act?
If so, please join me at Catch Your Readers — our two-day persuasive-writing workshop on April 10-11 in Charleston.
There, you’ll learn to tap two rewards of reading you can use to boost audience interest in your message. And you’ll leave with a four-step process for moving readers to act by giving them what they really want.