Quotations: Make ’em snappy sound bites

Write moving quotes, memorable quips

 Quotations: Make 'em snappy sound bites

Transform quotes from blah to brilliant Quotes can add creativity, humanity and color to your story. But too often, quotes are the most boring — not the most interesting — parts of our message. Image by Jason Rosewell

Why quotes?

Say it ain’t so

Say it ain’t so

Reporters don’t like news release quotes

What’s that you say? If it doesn’t sound conversational and substantive, don’t expect journalists to pick it up.


Tips on quoting

Concise quotes sound better

Concise quotes sound better

Why are PR quotes so much longer than media quotes?

If sound bites are, as Mark Twain said, “a minimum of sound to a maximum of sense,” how much sense does a 100+-word PR quote make?


Creative sound bites

Avoid creative incest

Avoid creative incest

Don’t model executive quotes on executive quotes

Not another boring talking head: Don’t write executive quotes. Instead, write killer sound bites.


Craft snappy sound bites

Craft snappy sound bites

List, rhyme and twist

Sound off with sound bites: Craft memorable quotes with wordplay.


Personable quotes

‘I’m so excited’

‘I’m so excited’

Executives are in a tizzy over their announcements

Over the Moon: Why are executive quotes so giddy?


Write quotes that sound human

Write quotes that sound human

Convey personality, passion and a point of view

Stand out from the crowd: Write quotes that sound like a real person said them, not like a computer spit them out.


Rare quotes

String readers along

String readers along

Strings of quotes work when they’re fascinating

You can quote me on that When is overquoting not overquoting? When clever quotes help move the story forward.


Testimonials

Thumbs up

Thumbs up

Get The Peer Principle of Persuasion into your next campaign

Use third-party testimonials: We know you think your product or service is great. But can’t you find anyone who agrees with you?


More on quoting

Quotes on sound bites

Quotes on sound bites

What writers & others say

“Soundbites can be funny, frightening, hard-hitting or emotional. Above all, they must be short, sharp and relevant.” — Bill Penn, author, in Market Yourself Through the Media


Quotes on short sound bites

Quotes on short sound bites

What writers & others say

“What are the proper proportions of a maxim? A minimum of sound to a maximum of sense.” — Mark Twain, American author and wit


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