Quotations: Make ’em snappy sound bites

Write moving quotes, memorable quips

Quotations: Make 'em snappy sound bites

Transform quotes from blah to brilliant Quotes can add creativity, humanity and color to your story. But too often, quotes are the most boring — not the most interesting — parts of our message. Image by Jason Rosewell

Why quotes?

Say it ain’t so

Say it ain’t so

Reporters don’t like news release quotes

What’s that you say? If it doesn’t sound conversational and substantive, don’t expect journalists to pick it up.

Creative sound bites

 List, rhyme and twist

List, rhyme and twist

Craft a sassy sound bite

Sound off with sound bites: Craft memorable quotes with twist of phrase.


Write it like Winston

Write it like Winston

Make Churchill your muse

Word from the wise: Some say Winston Churchill saved the Western world with his words. So why not model your executive quotes after his?

Personable quotes

Write quotes that sound human

Write quotes that sound human

Convey personality, passion and a point of view

Stand out from the crowd: Write quotes that sound like a real person said them, not like a computer spit them out.

Testimonials

Thumbs up

Thumbs up

Get The Peer Principle of Persuasion into your next campaign

Use third-party testimonials: We know you think your product or service is great. But can’t you find anyone who agrees with you?

Short quotes

Concise quotes sound better

Concise quotes sound better

Why are PR quotes so much longer than media quotes?

More sense, less sound: If sound bites are, as Mark Twain said, “a minimum of sound to a maximum of sense,” how much sense does a 100+-word PR quote make?


 Quotes on short sound bites

Quotes on short sound bites

What writers & others say

“The more you say briefly, the better the sound bite.” — Rick Frishman, author, publisher and speaker

More on crafting quotations

Quotes on sound bites

Quotes on sound bites

What writers & others say

“Sound bites can be funny, frightening, hard-hitting or emotional. Above all, they must be short, sharp and relevant.” — Bill Penn, author, in Market Yourself Through the Media


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