December 18, 2017

Feature leads for releases

Surprise and delight readers

Feature leads for releases
I know, I know.

A beat reporter for your local paper came to your PRSA chapter meeting and told you not to write a feature lead. And I understand why. She’s seen so many crappy PR feature leads comparing some company’s new strip center to a phoenix rising from the ashes that she has to protect herself from more.

But contrary to popular opinion, reporters don’t hate feature leads. They hate crappy feature leads. Instead of a fill-in-the-blanks PR 101 lead, why not make your release stand out from the crowd with these creative lead approaches?

Anecdotal leads

Concrete detail leads

Descriptive leads

Human interest leads

Startling statistics leads

Wordplay leads


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