Headlines for releases

Grab reader attention

Headlines for releases

It’s the most important real estate on the page. It’s what journalists (and readers) see first. It gets more Google juice than other copy. Use best practices for news release headlines. Image by G. Crescoli

Put the reader first

Put the reader first

Don’t focus your release headline on ‘us and our stuff’

Lead with the reader: Take a tip from these Silver Anvil winners: Call out to the reader in the headline.


The verb is the story

The verb is the story

7 ways to activate news release headlines

Away we go: A story is a verb, not a noun. Something should be happening here. Use dynamic verbs in press release headlines.


Is your head too big?

Is your head too big?

One in five release headlines too long for portal

What’s the right size? The most effective news release headlines weigh in at 65 characters or less.


Frontload web heads

Frontload web heads

Move topics up top

Out front Make it easier for readers and Google to figure out what your story is about when you put topic words in the first 11 characters of your web heads.


Optimize for Google and readers

Optimize for Google and readers

SEO for release headlines

Google it: Put a single keyword in your release headline to increase your search engine results page ranking.



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