PR writing: Get the word out

Reach journalists — and real readers — with media relations

PR writing: Get the word out

Go beyond PR 101 approaches to write media relations pieces that get posted and published and reach stakeholders directly.

Why PR writing?

Why PR writing?

Is the press release really dead?

Newspapers aren’t dead: They’re just providing fodder for bloggers.


The release is dead

The release is dead

Long live the release

The press release isn’t dead: It just needs a makeover.


News release writing

News release writing

Write hot PR pieces

With 2,500 releases going out each day — that’s one every 35 seconds — the impact of your traditional news release ain’t what it used to be. Here’s how to make yours stand out.


Pitch? Perfect

Pitch? Perfect

Just 4 in 10 PR pitches are good. Are yours?

Most PR pitches are bad and getting worse, according to journalists in two studies. Here’s how to write a polished pitch.


Quotes on PR writing

Quotes on PR writing

What writers & others say

“If I only had two dollars left I would spend one dollar on PR.” — Bill Gates, founder of Microsoft



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