Stop focusing on features
Lead with the benefits: Substantiate with the features
Focus on the reader’s needs
If you were giving away a Hawaiian vacation to people who signed up for your webinar, which would you lead with? The vacation, or the webinar?
More on benefits
What writers & others say
“Would you rather read a letter labeled ‘Dues Notice’ or ‘Get many new support, educational and marketing opportunities for the coming year’?” — Jeffrey Gitomer, principal of BuyGitomer Inc.
Get more tips on benefits copy on Rev Up Readership.