October 17, 2017

Think Like a Reader

Position information in the readers’ best interest

Think Like a Reader
We know your message is relevant to you: You wrote it. We know it’s relevant to your client or employer: They paid you to write it. But is it relevant to the reader? If not, why would readers pay attention?


Benefits copy

“You” writing

Get more tips on think like a reader on Rev Up Readership

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