December 18, 2017

Think Like a Reader

Position information in the readers’ best interest

'You' writing

It’s all about you The topic is never the topic. The reader is always the topic. Image by frank mckenna

We know your message is relevant to you: You wrote it. We know it’s relevant to your client or employer: They paid you to write it. But is it relevant to the reader? If not, why would readers pay attention?

WIIFM

Benefits copy

“You” writing

Get more tips on thinking like a reader on Rev Up Readership


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