Subheads show the parts

Layer on the display copy

Subheads show the parts

Stack on the subheads Subheads increase scanning and reading. So don’t drop the subheads. Image by Jeremy Thomas

Subheads facilitate scanning, make copy look more inviting and encourage further reading.

Why subheads?

Subheads take the cake

Subheads take the cake

They’re ‘the most important thing you can do’ online

Think of subheads as the icing on the cake. Skimmers look at subheads to learn what content you’re offering on a webpage, blog post or news release.


How to write subheads

Secrets for successful subheads

Secrets for successful subheads

Keep readers reading, skimmers scanning

The other day, I received in one of my favorite association magazines a story of interest to me: “Maximizing student productivity: Tips for successful internship programs.”


Format subheads for clarity

Format subheads for clarity

Think contrast, hierarchy

Subheads tell readers what content exists on a page and how different sections relate to the others. That guides readers to the copy they want to read and shows them how the parts fit together.


More on subheads

Quotes on subheads

Quotes on subheads

What writers & others say

“Subheads increased reading for skimmers and for those whose attention was about to wane.” — The Poynter Institute


Get more tips on subheads on Rev Up Readership.


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